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Imperial Valley’s carne asada since 1959

The Soto family recipe, winner of 35+ awards across the desert southwest. Now bottled and shipped to your grill.

Shop seasoningsVisit us in El Centro or Yuma
  • 1959 Family-run since the first store opened
  • 35+ Awards across the desert southwest and San Diego County
  • 2 stores El Centro, California and Yuma, Arizona

The seasonings behind the counter

The same blends we use on every tray of carne asada at our stores, bottled for your grill.

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Made for the grill

Tacos on the table, salsa on the side, and the cut that started it all.

Wear the brand

Trucker hats straight off our counter wall. $34.99 each.

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From a Calexico grocery counter to the entire Imperial Valley

“We are a family business.”

Jesus Soto created the original carne asada recipe after settling in Calexico with his wife, Rosa. His son Daniel grew up packing potatoes and sorting soda bottles in the family store, and later took over and opened stores across the Imperial Valley.

Read our story

Recipes from our kitchen

Tacos, salsas and sides to serve with your carne asada.

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  • 🌶Chile de Arbol Salsa

    Chile de Arbol Salsa

    This salsa is spicy—but delicious!—as any serious salsa should be. Its flavor is all chili and garlic and goes well atop tacos...

What the valley says

  • Great carne asada and chicken asada. Convenient location, artisan meats.

    Carolina F. Salgado, Google review

  • Decent prices on quality meats. Fresh food, great selection, knowledgeable staff.

    Marcie Barker, Google review

  • I love this place! Great prices, quality meat and great service.

    Malena Cochran, Google review

Visit the counter

Fresh cuts, marinated carne asada and pollo asado, ready for the grill. Open every day.

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